Analytics Dashboard

Business intelligence and performance metrics

Last 30 days

Key Performance Indicators

Total Revenue

THB 2,847,500

+12.5%vs last month

Orders

3,428

+8.2%vs last month

Average Order Value

THB 830

+3.9%vs last month

Conversion Rate

3.42%

-0.8%vs last month

Revenue & Conversion

Revenue Trend (30 Days)

Total Revenue

THB 3,140,000

Total Orders

3,922

Daily Average

THB 108,276

Jan 31Feb 14Feb 28

Conversion Funnel

Page Views

125,420100.0%

↓0%

Product Views

45,68036.4%

↓64%

Add to Cart

18,75041.0%

↓59%

Checkout Started

8,92047.6%

↓52%

Purchase Completed

4,28648.0%

Overall Conversion

3.42%

Total Visitors

125,420

Completed

4,286

Retention & Category Analysis

Cohort Analysis

Cohort	Users	Week 0	Week 1	Week 2	Week 3	Week 4
Oct 25	1,200	100%	45%	32%	25%	20%
Nov 25	1,350	100%	48%	35%	28%	22%
Dec 25	1,580	100%	52%	38%	30%	24%
Jan 26	1,720	100%	50%	36%	28%	—
Feb 26	1,890	100%	54%	40%	—	—

Retention rate

<10%

10%

20%

50%+

Category Performance

Beef

THB 485,000

+15.2%

520 orders

Seafood

THB 392,000

+12.8%

680 orders

Dairy

THB 356,000

+8.5%

920 orders

Fruits

THB 298,000

+6.3%

850 orders

Bakery

THB 245,000

+18.5%

620 orders

Grocery

THB 228,000

+4.2%

580 orders

Top Performing Products

Insights

Revenue Growth

+12.5%

Compared to previous month

Best Performing Category

Bakery

+18.5% growth this month

Conversion Rate

3.42%

Industry average: 2.5%

Recommendations

1Focus on cart abandonment: 59% of users drop off at add-to-cart. Consider retargeting campaigns.
2Expand bakery selection: Fastest growing category with 18.5% growth.
3Optimize mobile experience: Mobile users show 15% lower conversion rates.

Data refreshed daily at 00:00 UTC